Advalue :  twenty ways advertising works for business / 
edited by Leslie Butterfield. 
 - Boston, MA :  Butterworth-Heinemann,  2003. 
 - 224 p. ;  22 cm. 
<br/><br/> "Published in association with the Institute of Practitioners in Advertising." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750655011 (alk. paper) 8131207609 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Brand name products.<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>659.1  / BUT 
<br/><br/><label>Dewey Class. No.: </label>659.1  / BUT [ Shelf 72 ]