TY  - BOOK
AU  - Kahn, B.Kenneth [ed.]
AU  - Castellion, George
AU  - Griffin, Abbie
ED  - Product Development & Management Association.
TI  - The PDMA handbook of new product development
SN  - 9780471485247
U1  - 658.5 
PY  - 2004///
CY  - New York
PB  - John Wiley & Sons
KW  - New products
KW  -  United States
KW  -  Management
KW  -  Handbooks, manuals, etc
KW  - Product management
KW  - Marketing
KW  - Industrial design
ER  -