The PDMA handbook of new product development - Kahn, B.Kenneth [ed.]; Castellion, George; Griffin, Abbie; Product Development & Management Association (New York : John Wiley & Sons, 2004)
Keywords: New products -- United States -- Management -- Handbooks, manuals, etc; Product management -- United States -- Handbooks, manuals, etc; Marketing -- United States -- Handbooks, manuals, etc; Industrial design -- United States -- Handbooks, manuals, etc