Kahn, B.Kenneth [ed.] <br/><br/>
The PDMA handbook of new product development / 
 Handbook of new product development 
[edited by] Kahn, B.Kenneth. ... [et al.]. 
 - [2nd ed.] 
 - New York :  John Wiley & Sons  2004. 
 - xix, 636 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780471485247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products -- Management -- United States -- Handbooks, manuals, etc.<br/>Product management -- United States -- Handbooks, manuals, etc.<br/>Marketing -- United States -- Handbooks, manuals, etc.<br/>Industrial design -- United States -- Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.5  / KAH [ Shelf 15 ]