Kardes, Frank [et.al]... Consumer Behavior: Science and Practice / Frank Kardes [et.al]... - Mason, USA Cengage Learning, 2011 - xx, 457p.: ill.; 25 cm. ISBN: 9780538746861 Subjects--Topical Terms: Consumer Behavoiur Dewey Class. No.: 658.8342 / KAR [ Shelf 80]