TY  - BOOK
AU  - McEnally, Martha
TI  - Cases in Consumer Behavior
T2  - Cases in Consumer Behavior, VOl 1
SN  - 9780130665584
U1  - 658.8342 
PY  - 2002///
CY  - Upper Saddle River, New Jersey
PB  - Prentice Hall
KW  - Consumer
KW  -  Case Studies
KW  - Consumer Behavior
KW  - Marketing Reseearch
ER  -