TY  - SER
AU  - Hofacker,C
AU  - Malthouse ,E
TI  - Journal of Interactive Marketing / edited by
SN  - 1094-9968
U1  - 658.8 
PY  - 2011///
PB  -  Elsevier
KW  - Direct marketing
KW  - Internet marketing
KW  - Marketing Direct
ER  -