International Journal of Research in Marketing / edited by M.G.Dekimpe - Elsevier , 2011 - Quarterly - 4 issues per year 2011 January - 2011 December ISSN: 0167-8116 Subjects--Topical Terms: Marketing researchMarketing Msnsgement ResearchMerchandising Research Dewey Class. No.: 658.8 / IJR