TY  - SER
ED  - Institute for Operations Research and the Management Sciences
TI  - Marketing Science
SN  - 0732-2399
U1  - 658.8 
PY  - 2011///
CY  - Hanover .
PB  - Institute for Operations Research and the Management Sciences
KW  - Marketing
UR  -  http://mktsci.journal.informs.org/current.dtl 
ER  -