TY  - SER
AU  - Deighton , John
ED  - The University of Chicago Press
TI  - Journal of Consumer Research / edited by John Deighton
U1  - 658.834 
PY  - 2011///
CY  - Chicago.: The University of Chicago Press
KW  - Consumer research
UR  -  http://www.jstor.org 
ER  -