TY  - BOOK
AU  - Sinha, Debanjana (2009PGP016)
AU  - Sahani, Keshav (2009PGP028)
TI  - Evaluation of effectiveness of the type of Word of Mouth Marketing Communication under various phases of Customer Life-Cycle
T2  - Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)
U1  - 658.8 
PY  - 2010///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Communication in marketing
ER  -