Sinha, Debanjana (2009PGP016) <br/><br/>
Evaluation of effectiveness of the type of Word of Mouth Marketing Communication under various phases of Customer Life-Cycle / 
Debanjana Sinha, Keshav Sahani 
 - Shillong:  Rajiv Gandhi Indian Institute of Management,  2010. 
 - 30p.:  ill.figure, tables;  29cm. 
 - Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8