TY - BOOK AU - Aggrawal, Bhavya (2009PGP014) AU - Agrawal, Divisha (2009PGP017) TI - Corporate Social Media Role in Change Management in Contemporary Scenario T2 - Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) U1 - 658.4 PY - 2010/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management KW - Social responsibility of business KW - Mass media and business ER -