TY  - BOOK
AU  - McDonald, Malcolm.
AU  - Woodburn, Diana.
TI  - Key account management: the definitive guide 
SN  - 9780750662468
AV  - 658.1511 MCD
U1  - 658.1511 
PY  - 2007///
CY  - Amsterdam ; , Boston
PB  - Butterworth-Heinemann
KW  - Selling
KW  -  Key accounts
KW  - Marketing
UR  -  http://www.loc.gov/catdir/toc/fy0714/2006933661.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0729/2006933661-d.html
ER  -