McDonald, Malcolm. <br/><br/>
Key account management :  the definitive guide / 
Malcolm McDonald and Diana Woodburn. 
 - 2nd ed. 
 - Amsterdam ;   Boston :  Butterworth-Heinemann,  2007. 
 - xxi, 389 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780750662468 0750662468 8131211052 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling -- Key accounts.<br/>Marketing -- Key accounts.
<br/><br/><label>LC Class. No.: </label>658.1511  / MCD 
<br/><br/><label>Dewey Class. No.: </label>658.1511  / MCD [ Shelf 47 ]