TY  - BOOK
AU  - Pandit, Priyanka (2009PGP042)
AU  - Patnaik, Samita Srijaya (2009PGP046)
TI  - Influence of Branding upon Consumer Behavior in Food Service Outlets
T2  - Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)
U1  - 658.834 
PY  - 2010///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Consumer behavior
KW  - Food service
KW  -  Brand name products
ER  -