Pandit, Priyanka (2009PGP042) <br/><br/>
Influence of Branding upon Consumer Behavior in Food Service Outlets / 
Priyanka Pandit, Samita Srijaya Patnaik 
 - Shillong:  Rajiv Gandhi Indian Institute of Management,  2010. 
 - 47p.:  ill.figure, tables;  29cm. 
 - Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Food service -- Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.834