Saxena, Nitin (2009PGP037) <br/><br/>
Role of Brands in Future Corporate Strategies / 
Nitin Saxena, Samrat Singh Yadav 
 - Shillong:  Rajiv Gandhi Indian Institute of Management,  2010. 
 - 46p.:  ill.figure, tables;  29cm. 
 - Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8