Impact on the strategies of firms in Indian Colour TV Industry due to convergence in television broadcasting technology /
Girish Krishnakumar, Sumit Rana
- Shillong: Rajiv Gandhi Indian Institute of Management, 2010.
- 37p.: ill.figure, tables; 29cm.
- Dissertation submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) .
Industrial television Broadcasting -- Strategy -- India