TY  - BOOK
AU  - Patnaik, Samita Srijaya (2009PGP046)
TI  - Major Project: Effective planning of use media channels on IPL Minor Project: Formulation of IMC strategy to increase brand awareness of 'Nature Valley'
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)
U1  - 658.872 
PY  - 2010///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Electronic commerce
UR  -  http://10.10.1.6/summer_internship_2009_11/0009826.pdf 
ER  -