Patnaik, Samita Srijaya (2009PGP046) <br/><br/>
Major Project: Effective planning of use media channels on IPL Minor Project: Formulation of IMC strategy to increase brand awareness of 'Nature Valley' 

 - Shillong:  Rajiv Gandhi Indian Institute of Management,  2010. 
 - 23p.:  ill.figure, tables;  29cm. 
 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.
<br/><br/><label>Dewey Class. No.: </label>658.872