TY  - BOOK
AU  - Dash, Prajna Jyotismati (2009PGP038)
TI  - Study and strategy formulation for branded fuel (Xtrapremium) and loyalty programme (XtraRewards)
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)
U1  - 658 
PY  - 2010///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Business planning
KW  -  Strategy
KW  -  Oil Industry
UR  -  http://10.10.1.6/summer_internship_2009_11/0009818.pdf 
ER  -