TY  - BOOK
AU  - Pandit, Priyanka (2009PGP042)
TI  - Study of the 'XTRA' branding initiatives undertaken by Indian Oil Corporation Ltd.& their inpact on the consumer behaviour in Kolkata Metropolitan Area, and recommendations to improve market share in Retail Fuel.
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011)
U1  - 658.8 
PY  - 2010///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Branding(Marketing)
KW  -  India
KW  - Consumer Behaviour
UR  -  http://10.10.1.6/summer_internship_2009_11/0009822.pdf 
ER  -