Pandit, Priyanka (2009PGP042) <br/><br/>
Study of the 'XTRA' branding initiatives undertaken by Indian Oil Corporation Ltd.& their inpact on the consumer behaviour in Kolkata Metropolitan Area, and recommendations to improve market share in Retail Fuel. / 
Priyanka Pandit 
 - Shillong:  Rajiv Gandhi Indian Institute of Management,  2010. 
 - 36p.:  ill.figure,tables;  29cm. 
 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding(Marketing) -- India<br/>Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8