Online Social Media Marketing Strategy and Structure Formation /
Harsha Jhunjhunwala.
- Shillong: Rajiv Gandhi Indian Institute of Management, 2010.
- 47p.: ill.figure, tables; 29cm.
- Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) .
Internet marketing. Social media -- Economic aspects.