TY - BOOK AU - Srivastava, Shweta (2009PGP060) TI - A market research on Adobe Acrobat usage pattern in BPO industry in India and recommendations on the marketing strategy for this vertical T2 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2009-2011) U1 - 658.8 PY - 2010/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management KW - Marketing Research KW - Service industries KW - India KW - Marketing Strategy UR - http://10.10.1.6/summer_internship_2009_11/0009840.pdf ER -