A marketing strategy for the launch of olmesartan based brand by understanding ARB & hypertension market holistically /
Jeeva. S
- Shillong: Rajiv Gandhi Indian Institute of Management, 2010.
- 52p.: ill.figure,tables; 29cm.
- Summer Internship Report submitted in partial fulfillment of the requirements for the award of the post Graduate Diploma in Management (2009-2011) .