TY  - BOOK
AU  - Sirgy, M. Joseph.
AU  - Rahtz, Don R
TI  - Integrated marketing communications: a startegic approach 
SN  - 9788131506547
U1  - 658.802 
PY  - 1998///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -