Sirgy, M. Joseph. <br/><br/>
Integrated marketing communications :  a startegic approach / 
M. Joseph Sirgy & Don R Rahtz 
 - Upper Saddle River, N.J. :  Prentice Hall,  c1998. 
 - xix, 362 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131506547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / SIR [ Shelf 67 ]