Zikmund, William G.

Business research methods / William G. Zikmund. - 7th ed. - New Delhi : Cencage Learning/South-Western, c2003. - xix, 748 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and index.

9788131500293


Management -- Research.
Business -- Research.

658.072 / ZIK [ Shelf 42 ]