TY - BOOK TI - Proceedings of the 4th IIMA Conference on Marketing in Emerging Economies January 5-7, 2011 (Gratis) T2 - Conference Proceedings U1 - 658.848 PY - 2010/// CY - Ahmedabad PB - Indian Institue of Management, Ahmedabad KW - Marketing KW - developing countries KW - Economic conditions ER -