TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane, 
AU  - Koshy, Abraham
AU  - Jha, Mithileshwar
TI  - Marketing management: A South Asian Perspective
SN  - 9788131716830
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Prentice Hall
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -