Kotler, Philip. Marketing management : A South Asian Perspective Philip Kotler, Kevin Lane Keller.Abraham Koshy & Mithileshwar Jha - 13th ed. - New Delhi : Pearson Prentice Hall, c2009. - 1 v. (various pagings) : col. ill. ; 29 cm. Includes bibliographical references and index. ISBN: 9788131716830 Subjects--Topical Terms: Marketing -- Management. Dewey Class. No.: 658.8 / KOT [ Shelf 80]