TY  - BOOK
AU  - Smith, Preston G.
AU  - Reinertsen, Donald G., 
TI  - Developing products in half the time: new rules, new tools 
SN  - 9780471292524
U1  - 658.575 
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons
KW  - New products
KW  - Product management
N1  - Includes bibliographical references and index
ER  -