TY  - BOOK
AU  - Cooper, Robert G. 
TI  - Winning at new products: accelerating the process from idea to launch 
SN  - 9780738204635
U1  - 658.575 
PY  - 2001///
CY  - Cambridge, Mass.
PB  - Perseus Pub.
KW  - New products
N1  - Includes bibliographical references (p. 399-411) and index
ER  -