Cooper, Robert G.    1943- <br/><br/>
Winning at new products :  accelerating the process from idea to launch / 
Rober G. Cooper. 
 - 3rd ed. 
 - Cambridge, Mass. :  Perseus Pub.,  c2001. 
 - xiii, 425 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 399-411) and index. 
<br/><br/><label>ISBN: </label>9780738204635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.
<br/><br/><label>Dewey Class. No.: </label>658.575  / COO [ Shelf 64 ]