TY  - BOOK
AU  - Ries, Al.
AU  - Trout, Jack.
TI  - Positioning: the battle for your mind 
SN  - 9780070533752
U1  - 659.1 
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Positioning (Advertising)
ER  -