Wilson, Jonathan

Essentials of business research : a guide to doing your research project / Jonathan Wilson. - Los Angeles : SAGE Publications, 2010. - xix, 316 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

978132105671


Business -- Research -- Methodology.
Dissertations, Academic.

658.072 / WIL [ Shelf 42 ]