Butje, Mark.

Product marketing for technology companies / Mark Butje. - Oxford : Burlington, MA : Elsevier Butterworth-Heinemann, c2005. - xiii, 183 p. : ill. ; 24 cm.

Includes index.

0750659947 (pbk.)

2005-283196

GBA3-W4403


New products -- Marketing.
High technology industries -- Marketing.
Information technology -- Marketing.

HF5415.153 / .B88 2005

658.575