Product marketing for technology companies /
Mark Butje.
- Oxford : Burlington, MA : Elsevier Butterworth-Heinemann, c2005.
- xiii, 183 p. : ill. ; 24 cm.
Includes index.
0750659947 (pbk.)
2005-283196
GBA3-W4403
New products -- Marketing. High technology industries -- Marketing. Information technology -- Marketing.