TY  - BOOK
AU  - Mudie, Peter.
AU  - Cottam, Angela.
TI  - The management and marketing of services
SN  - 0750635940
AV  - HD9980.5 .M83 1999
U1  - 658   21
PY  - 1999///
CY  - Oxford ; , Boston
PB  - Butterworth Heinemann
KW  - Service industries
KW  -  Management
KW  -  Marketing
N1  - Includes bibliographical references and index
UR  -  http://www.loc.gov/catdir/toc/els033/99461880.html
UR  -  http://www.loc.gov/catdir/description/els033/99461880.html
ER  -