TY  - BOOK
AU  - Smith, Brian D. 
TI  - Making marketing happen: how great companies make strategic planning work for them 
SN  - 9788131211045
U1  - 658.8101 
PY  - 2005///
CY  - Oxford ; , Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  -  Management
KW  -  Planning
KW  - Strategic planning
N1  - Includes bibliographical references (p. [360]-370) and index
ER  -