Smith, Brian D.    1961- <br/><br/>
Making marketing happen :  how great companies make strategic planning work for them / 
Brian D. Smith. 
 - Oxford ;   Boston :  Elsevier/Butterworth-Heinemann,  2005. 
 - xvi, 377 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [360]-370) and index. 
<br/><br/><label>ISBN: </label>9788131211045 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Marketing -- Planning.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.8101  / SMI [ Shelf 69 ]