TY  - BOOK
AU  - Witzel, Morgen.
TI  - Tata: the evolution of a corporate brand 
SN  - 9780670084067
U1  - 659.2 
PY  - 2010///
CY  - New Delhi
PB  - Penguin Portfolio
KW  - Tata Group
KW  -  Public relations
KW  - Corporate image
KW  -  India
KW  - Branding (Marketing)
KW  - Creative ability in business
N1  - Includes bibliographical references (p. 206-210) and index
ER  -