TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz , Jochen
AU  - Chatterjee, jayanta
TI  - Services Marketing: People, Technology ,Strategy
SN  - 9788131725979
AV  - 658.8 LOV
U1  - 658.8 
PY  - 2010///
CY  - Delhi
PB  - Pearson
KW  - Professions
KW  -  Marketing
KW  - Service industries
ER  -