Lovelock,Christopher <br/><br/>
Services Marketing:  People, Technology ,Strategy  Christopher ,Lovelock, Johench Wirtz, 

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 - Delhi :  Pearson ,  2010 
 - xx, 637 p. :  ill.,map;  26 cm 
<br/><br/><label>ISBN: </label>9788131725979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions -- Marketing<br/>Service industries -- Marketing
<br/><br/><label>LC Class. No.: </label>658.8  / LOV 
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV [ Shelf 67 ]