Polski, Margaret M. <br/><br/>
Wired for survival :  the rational (and irrational) choices we make, from the gas pump to terrorism / 
Margaret M. Polski. 
 - Upper Saddle River, N.J. :  FT Press,  c2009. 
 - x, 156 p. :  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 131-142) and index. 
<br/><br/><label>ISBN: </label>9788131726181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Rational choice theory.<br/>Decision making.<br/>Social choice.<br/>Economics -- Psychological aspects.<br/>Consumers' preferences.
<br/><br/><label>Dewey Class. No.: </label>330.019  / POL [ Shelf 3 ]