TY  - BOOK
AU  - Mckain, Scott.
TI  - What customers really want: how to bridge the gap between what your organization offers and what your clients crave 
SN  - 9788131719701
U1  - 658.812 
PY  - 2005///
CY  - Nashville
PB  - Thomas Nelson Publishers
KW  - Relationship marketing
KW  - Marketing
KW  -  Psychological aspects
KW  - Consumer behavior
KW  - Customer services
KW  -  Management
KW  - Customer relations
KW  - Organizational effectiveness
N1  - Includes bibliographical references (p. 189-192)
ER  -