Mckain, Scott. <br/><br/>
What customers really want :  how to bridge the gap between what your organization offers and what your clients crave / 
Scott McKain. 
 - Nashville :  Thomas Nelson Publishers,  c2005. 
 - xxviii, 195 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 189-192) 
<br/><br/><label>ISBN: </label>9788131719701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing -- Psychological aspects.<br/>Consumer behavior.<br/>Customer services -- Management.<br/>Customer relations -- Management.<br/>Organizational effectiveness.
<br/><br/><label>Dewey Class. No.: </label>658.812  / MCK [ Shelf 69 ]