Libert, Barry.

We are smarter than me : how to unleash the power of crowds in your business / Barry Libert &, Jon Spector ; and thousands of contributors. - Upper Saddle River, N.J. : Wharton School Pub., c2008. - xv, 156 p. : ill. ; 24 cm.

Includes indexes.

Look what we can do -- Go from R&D to R&WE -- How may we help we? -- Customer, sell thyself -- If we build it, we will come -- Welcome to the World Bank of We -- Make everyone a C-We-O -- Lead from the rear.

9788131717453


Strategic alliances (Business)
Social participation -- Economic aspects.
Customer relations.
Customer services.
Marketing research.

658.044 / LIB [ Shelf 3 ]