Gilbert, David, 1947 Mar. 2-

Retail marketing management / David Gilbert. - 2nd ed. - Harlow; New York : Financial Times/ Prentice Hall, 2003. - xiii, 457 p. : ill. ; 25 cm.

Previous ed.: 1999.

Includes bibliographies and index.

9788177588255


Marketing -- Management.
Retail trade.

658.87 / GIL [ Shelf 71 ]